We all know that “why” we do is more important than “what” we do, yet we consistently fail to execute on this. Why? Like the favored Maslow hierarchy of needs, we constantly think about short-term, financial gains over long term existential ones - a tradeoff that has led to increasingly lower fulfilment with work, mostly in part due to an increasing disconnect from what you do day to day to what you really want to do - something… impactful.
Why? Studies have consistently shown that one of the greatest professional challenges leadership faces is the asymmetry between understanding the value purpose plays in building successful organizations, but failing to deliver on said purpose – 79% of leaders see purpose as core to success, but only 34% agree it is being done. Why? This is a failure not of individual leadership, or company goals, but the misalignment of the vision and values both leaders and organizations know they need to deliver.
We are all looking for the right reasons but cannot find a solution to answer the call.
Finding purpose at work is most broadly defined as when personal and professional values are aligned in a long-term framework; however, we believe it is more than this. It is a key component of a business that needs to be present at all levels of operation - the guiding vision of what your company stands for. The value of purpose to a company is not only defined by financial success, but more importantly employee retention and teams that can deal with grace under fire more effectively. Whether you are an executive looking for a role, a hiring manager looking to hire, or a leader looking to grow your business, we all understand that enterprise value is built off the alignment of vision and values, delivered authentically, by passionate leadership. This is even more pressing as your customers and employees, both current and future, are shifting more to Millennial and Gen Z – studies show that 70% of employee disengagement is due to purposeless leadership, and that Millennials are 5x more likely to stay if their values match the company vision
The opportunity cost of a "purposeless" organization is now a material risk to your success.
Leadership style, transparent communications and talent sourcing are the key pillars to delivering a purpose-driven organization - though we at The Suite believe it starts at the sourcing. Think of a great leader you have worked with in the past - someone that helped you personally or professionally, or helped your company excel. Whilst we all know their hard skills, acumen and delivery were invaluable to company success, what really set them apart was their passion, empathy and drive - they led by example, but most importantly, with purpose. The Suite was built to connect these leaders with companies that are looking to adapt to the rigors of modern marketplaces. We are here to flatten the marketplace asymmetry of vision not meeting values by building the world’s first purpose-driven, transparent executive marketplace that matches the right leaders to the right companies directly.